iHeartRaves + INTO THE AM · Returns to Product Signal
Returns Product Signal
What customers are sending back, why, and what the product team should look at first.
Period June 1 to 18, 2026 · Source: Loop Returns (live pull, both brands) · auto-generated
TL;DR
- Fit is the problem, not the product. Size drives 76% of iHR returns and 76% of INTO THE AM returns. Everything else is a distant second.
- INTO THE AM Basic Tee is the single biggest signal: 347 returned items this period, far ahead of any other style. This is the hero product, so a small fit fix is a large dollar move.
- iHR returns are healthy on outcome (almost all store credit, very few refunds), so the cost is fit-driven returns volume, not margin leakage.
- The fix is on the product page. Better size charts and fit notes on the top-returned styles attack the #1 reason directly, which ties straight into the Website QC project.
- What product should action first: the most-returned styles below, starting with Basic Tee fit and the top iHR size offenders.
By brand
iHeartRaves
387 returns · 663 returned items
76%of returns are Size/fit
387returns this period
Why items come back
Size507 (76%)
Quality122 (18%)
Shipping34 (5%)
Top detailed reasons
- Item is too small · 268
- Item is too big · 167
- Not my style · 49
- Don't like the way the fabric feels · 30
- Don't like the color/design · 27
- Item is too short · 26
Most-returned products
| Product | Returned | Top reason | Exch % |
|---|
| Afterparty Armor Skirt | 12 | Size | 0% |
| Hack The System Dress with Sleeves | 10 | Size | 0% |
| Midnight at the Mojave Maxi Dress | 9 | Size | 0% |
| Techno Temptation Halter Top | 9 | Size | 0% |
| Lace Flowerfields Stretch Cowl Top | 8 | Size | 0% |
| Cosmic Jungle Tie Bodysuit | 7 | Size | 0% |
| Techno Temptation Mini Skirt | 7 | Size | 0% |
| Lucy in the Sky Short Overalls | 7 | Size | 0% |
Outcome split: credit 379 · refund 8
INTO THE AM
182 returns · 653 returned items
76%of returns are Size/fit
182returns this period
Why items come back
Size499 (76%)
Quality130 (20%)
Shipping24 (4%)
Top detailed reasons
- Item is too big · 218
- Item is too small · 156
- Item is too long · 107
- Don't like the fit · 40
- Don't like the way the fabric feels · 34
- Not my style · 29
Most-returned products
| Product | Returned | Top reason | Exch % |
|---|
| Basic Tee | 347 | Size | 36% |
| All Day Pants | 41 | Size | 32% |
| Active Tee | 37 | Size | 68% |
| V-Neck Tee | 30 | Size | 30% |
| Daily Shorts | 29 | Size | 62% |
| Legacy Stretch Denim Jeans | 14 | Size | 50% |
| Polo | 10 | Size | 40% |
| Pursuit Performance Polo | 9 | Size | 44% |
Outcome split: exchange 86 · refund 59 · credit 32 · exchange+credit 4 · exchange+refund 1
What to tell product (1-3-1)
INTO THE AM · start with Basic Tee
Problem: Size/fit is 76% of returns and the Basic Tee alone is 347 returned items, the top style by a wide margin.
Options: (1) audit Basic Tee size chart + fit copy and on-model sizing, (2) review the next tier (All Day Pants, Active Tee, V-Neck Tee) for the same fit gaps, (3) check whether "too small" vs "too big" skews one way and adjust the chart.
Recommend: fix Basic Tee fit guidance first. Highest volume means the biggest return-reduction per hour of work, and it is a clean Website QC pilot candidate.
iHeartRaves · tighten size guidance on the top styles
Problem: Size is 76% of returns, spread across many festival styles rather than one hero item.
Options: (1) add fit notes + accurate charts to the top-returned styles listed above, (2) flag any style returning heavily for "too small" for a pattern review, (3) leave outcome economics alone, they are healthy.
Recommend: push size charts + fit notes onto the top-returned styles via Website QC, then re-measure return rate on those SKUs.